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Research papers

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Tommaso Zenga, Alberto Denzler von Botha
June 15, 1990
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Citation

Zenga and Denzler von Botha (1990a, June 15). The value of the arts: Alitalia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-value-of-the-arts-alitalia


Research papers

Italy there's more to it

In the spring of 1986 tourism to Europe suffered a severe setback, political events and dramatic incidents concerning the Mediterranean area led to a seasonal drop of up to 50% from the North American market and substantial cancellations from other...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Alberto Denzler von Botha
May 4, 1988
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Citation

Denzler von Botha, A. (1988a, May 04). Italy there's more to it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/italy-there-s-more-to-it